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Many people will have the feeling that the towel with a long time the texture becomes hard very uncomfortable, some consumers choose to turn a blind eye to make do with the use, some other consumers take the towel for high-temperature steaming way to keep the towel soft.
In fact, towels are mostly made of cotton yarn, cotton fibers are tubular structure, can store moisture; its main chemical component cellulose molecules contain a large number of hydrophilic genes, can absorb moisture. This moisture absorption and water storage properties of cotton yarn make the towel feel comfortable and stain removal ability, suitable for face washing and cleaning. But it is also because the towel for a long time in a warm and wet state, for the breeding of bacteria to provide a convenient condition. When the towel is stained with grease, dust, impurities, bacteria, etc., and then wipe the skin, not only can not play a role in cleaning, but will stain the skin, blocking pores. For ladies who like makeup and children with fast metabolism, the skin is more oil, towels are more likely to be infected and particularly harmful.
It is reported that coins, bedding and towel products are the three major indirect vectors of infectious diseases. Due to the influence of traditional living habits and consumption concepts, many consumers ignore the role of towels on health, the continuation of some unscientific use: such as multiple people a towel, a towel multiple use, not broken, repeated use, do not pay attention to towel hygiene, ignore the harm of shoddy products.
Towel brand now the most important thing to do is to change the consumer's consumption concept and consumption habits, prompting each person to have more than one towel, which will not only promote sales, but also ensure the health of consumers.
And to convince consumers to change their existing habits, the first step is to build up consumer trust. So how to build this trust? Brands must ensure the quality of their products, and only if consumers really feel that the products are worth the money and that the seller is offering reasonable advice for the sake of their health, will they take the initiative to change their consumer attitudes. Second, the brand should tell consumers how to buy good towels. For example, in terms of feel, you should choose a fluffy texture and soft hand towels to avoid hurting the skin. Families can also do some quality identification when using towels, such as drops of water on a new towel can be quickly absorbed, it means that the towel is good water absorption. Quality towels in use with a sense of elasticity and friction, the water will not lose color. Poor quality towels have poor water absorption, slack, inelasticity and slippery feel when in use, more serious color loss when in the water, and more damage to the skin and eye irritation.
Improve product beauty efficacy
With the diversification of consumer demand for towels, innovation will become the means to win towel companies.
Compared with a few years ago, the towel industry brand awareness has become stronger and stronger, the overall quality of towel products has been greatly enhanced. However, good quality is only the root of the brand based on, does not mean that the brand has a competitive advantage. The quality of the product, the brand's ability to innovate, the further control of market demand affects the further development of the brand. Some people say that towel quality improvement is equivalent to quality improvement, but in fact, quality contains a number of aspects, including product quality, packaging, counter decoration, the quality of service personnel and the image of the brand to consumers and convey the concept.
Speaking of innovation, the female market will become a new arena for towel brands to compete. By enhancing technology, towels have been given more and more functional, beauty and skin care is one of the most important functions of towels. It is due to the wrong use of towels caused a lot of problems such as breeding bacteria, many skin experts proposed less or cautious use of towels to wipe the face. In view of this, many female consumers began to use paper towels to wipe, greatly reducing the amount of towels purchased. How to avoid and overcome the views raised by skin experts and regain the female consumer market?
In recent years, some companies have tried to add bamboo fiber, hemp fiber, to achieve strong water absorption, softer, antibacterial purposes, towel products gradually improve the technological content. However, the needs of female consumers have not been met, they hope that towels can become a tool for beauty, hope that towels have the effect of beauty and skin care. It can be said that the future who has mastered the demand of female consumers for towels, stimulate, pull the consumption of the consumer group, then the enterprise will cast a strong brand in the towel industry
